Transplants are not cheap, averaging around $7,000 but often rising to $20,000 or more, depending on geography, the type of procedure and the amount of work that needs to be done, said Dr. Akash Chandawarkar, a former plastic surgery chief resident at Johns Hopkins University who is now in Manhattan.
To some guys, that can seem a little, well, vain.
“There’s still that old stigma, where guys aren’t supposed to worry about how they look and spend a lot of money on their appearance,” said Alex Virzi, another of the newly coifed triplets.
That doesn’t seem to be dissuading many balding men.
“It’s the largest demand I have ever seen,” said Dr. Marc Dauer, a hair restoration surgeon who practices in Los Angeles and New York City and has seen about a 30 percent surge in hair transplant procedures, and a 50 percent increase in transplant consultations, during the pandemic.
The Beverly Hills Hair Group has also seen a 25 percent spike in inquiries in recent months, and other cosmetic surgeons interviewed reported a similar surge.
Some of this apparent boom seems attributable to the pandemic itself.
Extended time away from the office gave men the cover they needed to slip away for the procedure, then recover away from prying eyes of co-workers.
There is also “Zoom dysmorphia,” in which people feel the need to “fix” perceived “flaws” in their appearance spotted during endless hours of video conference calls. “On FaceTime, Skype or Zoom, people are looking at themselves more than anyone they’re talking to,” Mr. Beretta said. “It’s like they’re sitting at home all day looking in the mirror.”